Questionnaire

1. How many new digital leads (approx.) come in on a daily/weekly basis?
2. How do you manage digital leads in your dealership?
3. How do sales executives go about handling their digital leads?
4. How soon is a new digital lead expected to be acted upon?
5. Do you as a branch manager take up digital leads? How do you handle them? Random check ups maybe once in 3-4 days. If not done then
6. If the assignment of digital leads is automated, how would you like it to work?
7. When a sales executive leaves the dealership, what happens to their open leads? How do you handle them?

Insights

• Daily digital leads range from 6 to 30.
• Some dealerships have a dedicated sales representative for digital leads, while others rotate responsibilities when needed.
• Follow-ups for digital leads are expected as soon as possible, though delays occur when workload is high.
• Assignment of digital leads is often done manually, during morning meetings, with no automated system in place.
• Brand-specific representatives have mixed opinions: some prefer it for specialization, while others see it as impractical or prefer periodic changes in duties.
• Training for using new systems or apps is needed, as many sales representatives are not fully familiar with them.
• When a sales representative leaves, their leads are typically reassigned to other representatives through in-person mutual discussions.
• Monitoring lead follow-up performance is limited, with some managers preferring traditional methods like printed reports for tracking as they are unfamiliar with the system.
• Flexibility in handling leads for all brands is favored in some dealerships to ensure smooth operations and avoid staff conflicts.